Brandify Blog

The Latest Local Search News, Trends, and Insights

0 min read

Brandify Sponsors LSA Conference 2017

By Brandify Team on Feb 13, 2017 10:56:27 AM

Every year, the Local Search industry's best and brightest convene for the Local Search Association's flagship event, which covers a wide spectrum of topics that are revolutionizing local marketing..

Tags: News & Events

1 min read

Brandify Sponsors iMedia Brand Summit

By Brandify Team on Feb 10, 2017 3:31:00 PM

Every year, senior marketers from the biggest brands, agencies and publishers come together with innovative tech and service providers to learn how to create the most engaging and interactive..

Tags: News & Events

3 min read

How to Survive Google’s New Local Pack Review Threshold with Bad Reviews

By Mila Hose on Feb 9, 2017 1:12:48 PM

Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, local businesses were expected to have a minimum..

Tags: Google, Online Reviews, Reviews

4 min read

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

By Mila Hose on Feb 3, 2017 11:57:42 AM

Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users to find out how crowded a local businesses is..

Tags: Data Quality, Local Marketing, Mobile

1 min read

How Cognitive Learning and Messaging Can Be Used to Engage Customers in 2017

By Andy Roy on Feb 1, 2017 2:46:19 PM

There are many different ways in which cognitive technology will influence 2017, but chatbots are gaining special attention due to the fact that they allow marketers to dynamically personalize..

Tags: Chat Bots, Artificial Intelligence, Machine Learning

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Automotive Retailer Increases Web Traffic 40% Using Reviews

By Brandify Team on Feb 1, 2017 2:17:50 PM

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to purchase, and almost 90% of consumers say they..

Tags: Case Studies

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