Andrea Ramirez | Dec 3, 2015 1:19:00 PM
3 Min Read
In the trajectory of online to offline, retailers are increasingly exploring new ways to connect consumers to physical store locations and close the loop. With that being said, many have contributed to the hype of beacon technology mobile payment systems. But instead of asking what the benefits of brand adoption we should be asking, are customers doing the same? 2016 is just around the corner, and we can’t help but wonder if the insecurities consumers face about their technologies will subside and help meet brand adoption of these technologies.
Image via tom’s guide
According to Gartner, the global market for mobile payments is expected to be worth $720 billion transactions by 2017. With mobile wallets, the promise of convenience is certainly there for progressive customers. And with Apple, Samsung and Google in on the action with their own solutions there is a lot of money to be made.
The appeal brands have for both beacon technology and mobile wallets derives from a few set of facts:
And while there are stats that prove both of these new technologies can be profitable, they all rely on one key component: the adoption of technology by customers. Without this, the percentage of customers who receive beacon coupons and the amount of stores that accept mobile wallets will hault.
Topics: Mobile
Andrea is the Social Media and Content Writer Specialist at Brandify.
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