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Localization: the Solution to Mobile Ad Blocking

By Andrea Ramirez on Oct 1, 2015 1:09:00 PM

At the tail end of Q3, Apple released iOS9 and recieved the fastest OS adoption to date. Even faster was the adoption of a phenomenon that reflects something bigger than an interface update--ad..

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3 min read

Tackling The Challenge of Online to Offline Attribution

By Andrea Ramirez on Sep 29, 2015 12:54:00 PM

What is the first thing you do when you wake up? Chances are, you’re checking your phone for updates, talking to peers on social media or researching a product you were dreaming about. And without..

Tags: Local Advertising

Stitching Data Together Leads to Lifetime Customer Engagement

By Andrea Ramirez on Sep 24, 2015 1:11:00 PM

One recurring theme presented itself during Brandify Summit 2015 last week: the need for marketers to transform the way they utilize and interact with data. We are at the point where we need to..

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6 Reasons Why You Should “Outsource” Your Local Marketing Strategy

By Andrea Ramirez on Aug 26, 2015 10:41:00 AM

You’re the head of your national brand’s online marketing campaigns. From maintaining local listings to optimizing PPC campaigns, your team constantly works to juggle, but can’t handle the vast..

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4 min read

Advertisements: The Good, The Bad and The Hyper-Local

By Andrea Ramirez on Aug 19, 2015 12:21:00 PM

Over the past few months, our Brand Battle  series has broken down the Six Pillars of Multi-Location Optimization, focusing on data quality, local SEO, online reviews, social engagement,..

Tags: Local Advertising

4 min read

Could Google's Local Pack Update Drive Searchers to Bing?

By Andrea Ramirez on Aug 12, 2015 9:16:00 AM

What’s the deal with Google?

In one of our recent blog posts we made predictions on Google’s next move with Local, but no one would have predicted the new update with Google's local pack...

Tags: SEO
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