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3 min read

How Retailers Should View Omni-Channel Millennials

By Amber Kazalbash on Aug 6, 2015 10:26:31 AM

With so much change in the digital marketing space, brands must constantly redefine themselves in order to stay relevant. And since customers are changing too, marketers’ need to prioritize..

Tags: Mobile

3 min read

Two Quarters In: What will Google Do Next with Local and Mobile?

By Amber Kazalbash on Jul 29, 2015 11:50:25 AM

In the ever-changing world of digital marketing, we constantly hear trendy terms that quickly come and go. But one concept that will never become a cliche in tech is Mobile. It is a foundational..

Tags: SEO

2 min read

How Reviews on Google can Enhance Your AdWords Campaigns

By Amber Kazalbash on Jul 16, 2015 1:19:05 PM

Earlier this month, we started to see a trickle of brands slowly being able to display their star reviews on paid search. This time last year, Google had introduced a similar way for brands to manage..

Tags: Local Advertising

The Importance of Tactical Local SEO

By Amber Kazalbash on Jul 9, 2015 12:04:00 PM

“The Devil’s In The Detail”

No phrase says it better when it comes to local SEO. With Google holding 67.6% of the US search engine market share, it’s no wonder that brand managers are constantly..

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3 min read

Why Your Brand Must Claim Listings on Multiple Channels

By Amber Kazalbash on Jul 7, 2015 12:28:00 PM

The tides of search algorithms are constantly changing, and marketers are beginning to notice how this is affecting review directories. We saw some turbulence in the past with several review..

Tags: Reviews, Claiming Locations

3 Steps To Winning Local Search

By Amber Kazalbash on Jun 25, 2015 12:44:00 PM

When it comes to enterprise local marketing, the verticals are endless. It may seem like there’s no way to effectively ensure that your brand is a winner, but that is certainly not the case. In this..

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