The first week of September marks Part 4 in our webinar series The 6 Pillars of Multi Location Optimization. In the past three weeks we’ve introduced you to the Six Pillars of Brandify and why they’re so essential to a brand’s overall digital marketing strategy. In the final instalment of our webinar series (and associated blog posts) we’ll be taking a look at how these six components work together to help create and manage a brand that people love, and get the most out of your digital marketing strategy. Here’s a quick review of some of the topics we’ve discussed so far:
Data Quality and Local Listings: We’ve talked about how important it is to make sure each location of your business has accurate NAP (name, address, and phone number) so customers can find your locations. No matter what you do, you should always start with the right set of data for all your online business listings. This also means claiming and syndication comes into play: It’s important for companies to take control of all the places online (Yelp, Google, etc) that their businesses are listed, and make sure they are accurate and in sync with the NAP that is listed on their company website. For businesses with multiple, hundreds, or thousands of locations Brandify can help streamline this process.
Local SEO and Advertising: The industry has been buzzing lately about local search and personalization. “Shotgun” style advertising is a thing of the past. The kind of ads that entice consumers in California may vary greatly from those in New York. Earlier this summer Google made waves in the local search world as they released an update to their algorithm that boosted the visibility of “sites that have stronger SEO signals.” This highlights how important it is to be aware of your business’s online ranking: You need to make sure your business shows up on page 1 of search results, especially for local search.
Review Monitoring: What are consumers saying about your business online? Do you have a way to monitor reviews, especially when you have multiple locations to manage? Reviews are not only a way to see what customers think of your business, but also for you to engage with them. Good reviews or bad, engaging with your customers directly can only benefit your brand. Our Brandify dashboard allows you to view any online reviews about your business in one convenient location and respond appropriately. Just don’t attempt what this hotel did if you’re looking for more positive reviews; we don’t recommend it.
Competitive Analysis: This final pillar will be discussed in the last instalment of our webinar series on Wednesday. How well are your marketing efforts faring compared to those of your competitors? What are they doing that is successful? This is where the Brandify dashboard steps in.
Our CEO Manish Patel will be discussing how all these components work together through the Brandify platform and Brand Score. Tune into the final webinar in this series on Wednesday, September 3, 2014 at 11 am PT. You can register to sign up HERE.