Where2GetIt (where2getit.com), a market leader in location-based digital marketing, today announced the recent acquisition of Brandify—a company specializing in local analytics that have been adopted by 26,000+ local businesses to improve their digital footprint. “For the past 16 years, Where2GetIt’s mission has been to drive local retail sales by connecting consumers to stores,” said Manish Patel, founder and CEO of Where2GetIt. “I am excited to see the coupling of Brandify with Where2GetIt as a powerful combination of strategy, technology, and services supporting effective local marketing efforts to increase real world sales.”
Brandify’s real-time marketing algorithms continuously evaluate the online footprint of brands, determining the effectiveness of a brand’s localized digital marketing. There are currently 200+ variables being evaluated representing categories such as, but not limited to, reputation, local SEO performance, social engagement, competitor benchmarking, reviews and comments, business listing analysis, and locator traffic. Brandify’s Brand Score bridges the gap between online and offline by providing real-time local insights.
“Our multi-location customers asked us to create a more comprehensive solution because they are faced with knitting together a patchwork of point products and services to protect their brand, improve visibility, local listing management, and local monitoring. Whether you are a CMO, social media manager, marketing manager, or digital marketing manager, the acquisition of Brandify underscores our commitment to deliver technology and services required to quantify local marketing both nationally and locally,” added Patel.
Brandify will continue to be developed as a standalone service for small and medium businesses, while maintaining a commitment to simplicity and innovation. Moving forward, the Brandify founders will focus on the acceleration of Brandify’s adoption for national brands alongside the robust Local Marketing Suite, which includes locators, local landing pages, local ads, and local listings management.
It’s simple to get started and a free trial of Brandify is available at brandify.com. There are also two upcoming webinars, May 14th and May 29th at 10:00 a.m. PST. To learn more details go to where2getit.com/brandify/webinars and simply register. For more information about Brandify and other Where2GetIt scalable local search solutions, please visit where2getit.com or call 888-377-2767.
Where2GetIt is an industry-leading provider of location-based digital marketing solutions powering more than 500 brands. Serving more than 4,500,000 brick and mortar locations, Where2GetIt has channel strength that reaches millions of consumers around the world. Where2GetIt is an employee owned company with a great team of people who are passionate about local marketing for national brands and committed to providing cutting-edge solutions to its clients. For more information, visit where2getit.com.
Brandify is based in McLean, Virginia and was founded in 2010 as a provider of online localized brand assessment and competitive intelligence services. The Brandify team will become part of the Where2GetIt organization and continue to help businesses enhance their brands, reach more customers, and maximize customer engagement. Visit brandify.com for more information.
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