There is a vast kingdom of data out there, and fortunately it is readily available for both brands and consumers to obtain. In fact, it has never been much of an issue for marketers to acquire this “big data”—rather, the issue lies in knowing how to integrate this valuable data in ways that benefit your marketing strategy.
An additional challenge many brands face—especially multi-location businesses—is how to measure their brand's online presence and benchmark their efforts against competitors. Being able to effectively and accurately evaluate your brand online can provide great insight into how your business is performing both on a national and local level.
Next week, Where 2 Get It CEO Manish Patel will be speaking at Location Intelligence Summit to share more about the importance of data quality, and how Brand Score can provide insights, analytics and actionable recommendations enabling you to enhance your brand’s social media, online listings, and search engine results.
Location Intelligence Summit focuses on the solutions and trends that are seen at the intersection of location-based technology and IT. The event brings together experienced professionals who have long been integrating Local and Business intelligence—including Manish and the Where 2 Get It Team!
We hope to soak in as much knowledge as we can from these thought leaders, fellow users, and solution providers. LIC takes place on May 19th to 21st in Washington, D.C.
Stay up to date on all the the event action by following @Where2GetIt and @manishw2gi on Twitter! And, of course, if you'll be attending, we hope to see you there!