Brandify Blog

With so much talk lately about Apple’s iBeacon, the rise of indoor mapping, & the emergence of a new consumer path-to-purchase which merges the on- and offline retail experience, it would be easy to..

Foursquare made two announcements this week that, on the surface, may seem like small potatoes when compared to the likes of the Facebook Paper & Lenovo/Motorola Mobility/Google stories; but the..

In the past two weeks we’ve seen two very interesting developments in the realm of hyperlocal news and media. First, on Wednesday January 15th, media giant AOL announced that it had sold the..

On January 10th, Google announced - via Google+, of course - that it would be shutting down its location-based activity sharing service, Schemer. It’s not surprising that many of our readers may be..

There’s a debate going on in the digital marketing community. It feels like it’s been brewing for a while and, upon entering the new year, it may have finally boiled over. As with any debate,..