Brandify Blog

The Latest Local Search News, Trends, and Insights

1 min read

Snapchat, Uber, and the Implications of Machine Learning

By Damian Rollison on Nov 8, 2016 10:22:26 AM

Machine learning is becoming more and more pervasive in digital technology, and its effect on the local search industry is already apparent. Snapchat’s Lenses are a great example of how machine..

Tags: Uber, Machine Learning, Social

3 min read

How the Explosion of Local Mobile Ecosystems Are Disrupting Grocery Shopping

By Brandify Team on Feb 6, 2014 6:05:36 AM

With so much talk lately about Apple’s iBeacon, the rise of indoor mapping, & the emergence of a new consumer path-to-purchase which merges the on- and offline retail experience, it would be easy to..

Tags: Local Marketing, Google, Uber, Mobile, Online-to-Offline Attribution

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