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The Latest Local Search News, Trends, and Insights

1 min read

Google’s Pragmatic Approach to the Truth, and Its Pitfalls

By Damian Rollison on Mar 10, 2017 11:20:17 AM

Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, that if everyone believes something, should..

Tags: Google, SEO

3 min read

How to Survive Google’s New Local Pack Review Threshold with Bad Reviews

By Mila Hose on Feb 9, 2017 1:12:48 PM

Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, local businesses were expected to have a..

Tags: Google, Online Reviews, Reviews

3 min read

Google AMP and Mobile Optimization in 2017

By Mila Hose on Jan 5, 2017 11:03:52 AM

Almost a year ago, Google launched its much-anticipated Accelerated Mobile Pages (AMP) in order to create a better, quicker experience for mobile users. Over the past several months, publishers..

Tags: Google, Mobile, SEO

4 min read

The 5 Biggest Google Local Search Updates of 2016

By Mila Hose on Dec 28, 2016 11:05:16 AM

As a whole, 2016 was a year full of changes to Google’s ranking algorithm and its local search results. From quarterly Google My Business updates, to mobile-first indexing, Google has been..

Tags: Local Marketing, Google, SEO

6 min read

2017 Predictions and Prep: What’s Next for Google Local SERPs

By Mila Hose on Dec 8, 2016 11:48:31 AM

At the beginning of this week, Jennifer Slegg pointed out that Google seems to be testing a new card-style layout for search results. This new format pushes down the local 3-pack under four..

Tags: Google, Voice Search, Artificial Intelligence

4 min read

Google Enhances UX with Mobile-First Indexing

By Mila Hose on Nov 16, 2016 11:53:54 AM

On November 4th, Google announced that it will be introducing mobile-first indexing in place of desktop-first indexing. This will greatly enhance the mobile user experience, as mobile users expect

Tags: Google, SEO
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