Brandify Blog

The Latest Local Search News, Trends, and Insights

4 min read

5 Ways Google’s Possum Algorithm Focuses on the Local User Experience

By Mila Hose on Sep 29, 2016 12:29:28 PM

Google’s recent algorithm update, referred to as “Possum” by local SEO experts, has had many marketers wondering why they suddenly lost their local search rankings. However, as Joy Hawkins reported,..

Tags: Google, Local Listings, SEO

3 min read

Everything You Need to Know About Google’s Reviews from the Web

By Mila Hose on Sep 12, 2016 11:30:21 AM

Recently, Google has made quite a few changes to local review guidelines. Last month, Google exposure with reviews to other customers. With nearly 90% of consumers stating that they trust online..

Tags: Google, Reviews, SEO

2 min read

How the Google Maps Update Can Impact Your Brand’s Digital Reputation

By Andrea Ramirez on Jul 14, 2015 12:11:00 PM


With the rapid growth of information made available online it’s crucial that all areas of your brand’s digital efforts are covered. Today’s techsavvy consumers are seeking and expect a seamless..

Tags: Google, Claiming Locations, SEO

2 min read

Mobile Payments Are Ramping Up

By Brandify Team on Dec 18, 2014 11:30:00 PM

At Where2GetIt we were intrigued when Apple announced Apple Pay in September of this year. Combining mobile and the ability to transition in-store payments with just the wave of a smartphone? It..

Tags: Google, Mobile, Apple

2 min read

Is Facebook Entering the Search Game?

By Brandify Team on Dec 12, 2014 12:54:00 AM

Facebook is stepping up their search game: This week Facebook updated their search capabilities with Graph Search, now allowing users to search their own and others’ post history without having to..

Tags: Local Marketing, Facebook, Google, Brandify, Local Pages, SEO

2 min read

Boosting Visibility and Building Trust: Local Advertising and Reviews

By Brandify Team on Aug 22, 2014 2:25:00 AM

We’ve had an excellent two webinars so far as part of our four week-long series exploring Brandify and the Six Pillars of Multi-Location Optimization. During the week of August 25 we will continue..

Tags: Local Marketing, Google, Brandify, Reviews, Mobile, Local Pages
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