The release of version 3.1 of the Google My Business API is another example of Google’s focus on local and its attempt to give brands the ability to manage and optimize their listings. The GMB V3.1 update adds real-time notifications for listings updates and new reviews for store locations, as well as an increased sophistication of the attributes feature.
Google’s push notifications for reviews are a way of encouraging businesses to pay closer attention to consume reviews and engage with them in real-time. The local data tied to Google My Business will allow Google to capture intent for longtail keywords, while the rich attribute content will pave the way for Allo, Google’s AI-powered messaging app.
Ultimately, the GMB V3.1 update can be seen as a bridge to the big picture of artificial intelligence and voice search technologies that are paving the way to the future. Learn how your brand can take advantage of Google My Businesses Version 3.1 by reading the full article below.