on March 30, 2017 Season of Cheer Online-to-Offline Attribution Brandify

Season of Cheer: Website Redesign with Grandma’s House of Hope

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Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based in Santa Ana, Grandma’s House of Hope strives to fulfill its mission of empowering the invisible populations of Orange County.

The non-profit organization provides basic needs and enrichment services to women, children and families living in extreme poverty or facing barriers such as human trafficking, domestic violence, life-threatening illnesses and severe mental health concerns. With Grandma’s House of Hope doing so much for our local communities, Brandify wanted to help shed some visibility on their efforts and make it easier for those in need to find help.

Why Grandma’s House of Hope   
Grandma’s House of Hope started in 2004, with Je’net and Patrick Kreitner, who opened their home for up to 10 women at a time. Je’net had experienced a period of homelessness in her own life, and wanted to provide hope to others in similar need. Around this time, the couple also began packing food bags for hungry children living in local motels, delivering them over the weekend and organizing homeless outreach in their local community.

In 2007, Je’net and Patrick Kreitner’s humble beginnings achieved official 501(c)(3) nonprofit status, and this year, Grandma’s House of Hope celebrates their “Decade of Hope,” as a multi-program non-profit organization.  

After finding out about Grandma’s House of Hope and the amazing work they do in Orange County, we knew we had to help enable their cause using our team’s technological expertise.

How We Are Helping  
After connecting with Grandma’s House of Hope, we determined that the best use of Brandify’s time and resources would be spent redesigning the Grandma’s House of Hope website homepage. As a non-profit, with a limited budget and external resources, the brand’s website had seen little-to-no upgrades since its origination, and Brandify’s team of designers have set out to give the site a makeover.

The website redesign will include a new, brand-focused website identity, accomplished by establishing a consistent look and feel that will allow visitors to instantly recognize the Grandma’s House of Hope brand and easily navigate through their website to interact with content, donate, volunteer, or seek help.

As part of the redesign process, Brandify will be updating the website to a more modern look and feel, and make it easier for those in need to find resources they need, such as housing applications. Most importantly, Brandify will help Grandma’s House of Hope represent the love, hope and healing that the non-profit strives  to cultivate within their organization.     

Brandify is honored to be part of such a worthy cause by spreading the word about Grandma’s House of Hope and putting our creative skills to good use through this exciting project. Find out how you can provide hope to someone in need and give back to your local community by learning more about Grandma’s House of Hope below.

I WANT TO GET INVOLVED!

Mila Hose

Content writer @ Brandify.