In a series of Brand Battles with competing businesses ranging from fashion retailers to tax preparation companies, Brandify pitted national brands against each other using the “Six Pillars” of multi-location optimization, including data accuracy, local search and advertising, social engagement and competitive intelligence. Some of the brands involved in these competitions successfully executed local search best practices, and others were severely lacking in multiple categories.
Consistent data quality across locations with few errors was a difficult goal to achieve for some, but one battle proved unique when brands CVS and Walgreens bucked all the trends. Find out what perilous mistakes some of these brands made, and learn how to implement key strategies for local optimization with the full Brand Battle below.
