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1 min read

ECHO Revs Up Page Views by Overhauling Its Dealer Pages

By Damian Rollison on Sep 6, 2019 9:36:45 AM

In the world of outdoor power equipment, ECHO has an enviable market position, with thousands of equipment dealers and home improvement stores throughout the United States carrying its popular..

Tags: Local Pages, case study

4 min read

Monday Memo: Google Adds Service Options to GMB, Hotels Lose Old GMB Attributes, and More!

By Damian Rollison on Sep 2, 2019 7:00:00 AM

In today's Monday Memo, we cover Google's new GMB service options; GMB insights showing in Maps; the removal of the older Attributes for hotels; Google's inconsistent handling of third-party..

Tags: Monday Memo

2 min read

Brands Discuss Local Search Fundamentals at Brandify Meetup in Chicago

By Damian Rollison on Aug 29, 2019 10:43:26 AM

Last week, Brandify debuted its new series of regional Brandify Meetups with an inaugural event in Chicago, the city where the company was founded some 22 years ago. At the event, brand marketers..

Tags: Brandify Meetup

4 min read

Monday Memo: Google Adds Delivery Icons, Review Response in Maps, and More!

By Damian Rollison on Aug 26, 2019 7:44:51 AM

In this week's Monday Memo, we cover Google's new delivery icons; review response in Google Maps on Android; the new "Google Screened" status for service professionals; mobile-first indexing; and..

Tags: Monday Memo

5 min read

Monday Memo: Google May Use Quality Visit Score as a Ranking Signal and More!

By Damian Rollison on Aug 19, 2019 7:01:12 AM

In today's Monday Memo, learn about Google's possible use of Quality Visit Score for ranking; a new study that shows the majority of search results are now zero-click; new bulk review tools in..

Tags: Monday Memo

4 min read

Monday Memo: Google Maps Unveils New Features for Travelers and More!

By Damian Rollison on Aug 12, 2019 8:00:00 AM

This week's Monday Memo covers new features in Google Maps; Messaging Insights in GMB; the bug that removes store codes from GMB dashboards; a new study from Womply on the importance of reviews;..

Tags: Monday Memo
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