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4 min read

Yelp and Brandify Highlight Methods to Scale Hyperlocal Marketing

By Damian Rollison on Aug 11, 2020 8:28:08 AM

Yelp's Dylan Swift joined Brandify's Dustin Hayes last week for our latest partner webinar, "How National Brands Use Yelp to Achieve Hyperlocal Marketing at Scale." The session was chock full of..

Tags: Local Advertising, Yelp, Webinars

5 min read

Monday Memo: GMB Pilots “Photo Updates,” a New Kind of User Generated Content

By Damian Rollison on Aug 10, 2020 8:26:13 AM

In this week’s update, learn about the “photo updates” pilot and a new “Call” button in Google My Business; a list of items that are not ranking factors; a survey showing consumers want mask..

Tags: Monday Memo

5 min read

Monday Memo: Google Maps Goes Social with Public Profiles

By Damian Rollison on Aug 3, 2020 8:15:56 AM

In this week’s update, learn about public user profiles in Google Maps; the proportion of Google properties in search results; the impact of primary category on GMB features; a new COVID Alert app..

Tags: Monday Memo

1 min read

Brandify's Chris Stout Shares Ad Targeting Best Practices

By Damian Rollison on Jul 30, 2020 1:09:41 PM

In case you missed it, last week on Street Fight our own Chris Stout, senior director of client strategy at Brandify, shared a wealth of information about location-based advertising in a column..

Tags: Local Advertising

5 min read

Monday Memo: Google Offering Paid Feature in GMB Profiles

By Damian Rollison on Jul 27, 2020 8:10:39 AM

In this week’s update, learn about Google’s new paid feature and online operating hours in GMB; a guide to Core Web Vitals; proximity as a less important ranking factor; and Yelp data showing..

Tags: Monday Memo

6 min read

Monday Memo: Ecommerce Sees Ten Years of Growth in Six Months

By Damian Rollison on Jul 20, 2020 8:00:00 AM

In this week’s update, read about ecommerce’s unprecedented growth in 2020; Google’s “Wear a Mask” alert; new GMB notifications for suspended and duplicate listings; Google hours updates showing..

Tags: Monday Memo
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