Every week, Brandify releases bug fixes, infrastructure improvements, and new features designed to ensure that our platform offers the best in class location marketing solution for our clients. Our May product update reports on releases from the past 30 days. Because May is the month of Star Wars Day (May the 4th) and National Talk Like Yoda Day -- today, May the 21st -- we’re dubbing this our Jedi Update.
Review Management Expanded
In a major upgrade to our review management capabilities, Brandify is adding more than 60 publishers to the list of sites and apps we monitor for reviews of your business. These include several sites of interest to all businesses, such as the Better Business Bureau, Consumer Affairs, Nextdoor, and Trustpilot, as well as popular sites and apps for healthcare, restaurants, travel, home services, automotive, real estate, and finance. With Brandify’s expanded offering, brands can rest assured that our platform will report on all relevant reviews across the web. We also support review response within the Brandify platform for all sites that accept responses from the business. Current customers and prospects are encouraged to talk to an account representative about getting access to these exciting new capabilities.
Brandify Mobile App for Franchisees
We’ve rolled out a dedicated mobile app for review management and other select local marketing functions, designed specifically to meet the needs of franchise businesses and other brands that work with independent owners, or who otherwise want each store location to be involved in front-line reputation and location data management. Our app carries the client’s branding and integrates seamlessly with day-to-day operations at the store level, improving the timeliness of review response and ensuring that location managers receive maximum benefit from consumer feedback. Updates to critical location data like hours of operation can be sourced directly from each store, and store-level users can interact easily with the corporate team for support.
Brandify Partners with Cars.com
We’re proud to announce our new partnership with Cars.com, which allows us to manage listings, reviews, and review responses on both Cars.com itself and its sister site DealerRater. Cars.com has 10 million dealer reviews and 26 million monthly unique visitors, whereas DealerRater has published 3 million reviews of dealers and sees 14 million monthly unique visitors. Taken together, these properties represent a huge proportion of consumer traffic for online-to-offline car purchases today. Brandify’s partnership enhances the value for automotive dealers of the Brandify location management platform, and lets dealers ensure profile accuracy as well as providing a means to quickly and efficiently monitor and respond to reviews and gain insight into consumer sentiment. These capabilities are available today for any Brandify client in the auto dealer industry as well as for auto manufacturers who own or co-market with dealerships.
Bing Engagement Insights
Adding to the suite of site-specific Engagement Insights in the Brandify platform, which already includes Google, Yelp, and Facebook, we have launched Bing Insights, an update that helps brands understand how consumers are interacting with their Bing profiles. Available Bing Insights include Views on Search, Views on Maps, Total Views, and actions including Website Clicks, Clicks to Call, Directions Requests, and Photo Clicks. Readers will observe that Bing’s metrics closely mirror those that Google has traditionally made available to businesses, meaning that clients can now easily compare profile engagement across both properties. Bing Insights can also help clients understand and measure the success of profile improvements.
Google Q&A Multi-Location Publishing
In a significant update to our Google Questions and Answers tool, clients can now publish Q&A content across multiple locations simultaneously. In its initial version, our Q&A tool was designed to make it easy for brands to respond to questions from consumers across all locations, in a manner very similar to our review management and response functionality. But we saw an opportunity to do more with Q&A, given the questions many locations shared in common, and the desire on the part of many brands to use Google Questions and Answers as a place to publish frequently asked questions. The new feature lets brands ask and answer their own questions and publish the same content on any number of Google profiles.