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5 min read

Monday Memo: Google Search Trends Show a Need for Connectedness

By Damian Rollison on Aug 24, 2020 8:03:46 AM

In this week’s update, read about Google’s search trends showing a need for connectedness; Foursquare’s new accreditation; a primer in GMB attributes; wildfire boundaries in Google Maps; Snapchat for..

Tags: Monday Memo

5 min read

Monday Memo: More GMB Update Features Now Available in Search and Maps

By Damian Rollison on Aug 17, 2020 8:00:00 AM

In this week’s update, learn about an update that lets businesses optimize their GMB listings directly in Search and Maps; a glitch that temporarily disrupted rankings; expanded service features in..

Tags: Monday Memo

4 min read

Yelp and Brandify Highlight Methods to Scale Hyperlocal Marketing

By Damian Rollison on Aug 11, 2020 8:28:08 AM

Yelp's Dylan Swift joined Brandify's Dustin Hayes last week for our latest partner webinar, "How National Brands Use Yelp to Achieve Hyperlocal Marketing at Scale." The session was chock full of..

Tags: Local Advertising, Yelp, Webinars

5 min read

Monday Memo: GMB Pilots “Photo Updates,” a New Kind of User Generated Content

By Damian Rollison on Aug 10, 2020 8:26:13 AM

In this week’s update, learn about the “photo updates” pilot and a new “Call” button in Google My Business; a list of items that are not ranking factors; a survey showing consumers want mask..

Tags: Monday Memo

5 min read

Monday Memo: Google Maps Goes Social with Public Profiles

By Damian Rollison on Aug 3, 2020 8:15:56 AM

In this week’s update, learn about public user profiles in Google Maps; the proportion of Google properties in search results; the impact of primary category on GMB features; a new COVID Alert app in..

Tags: Monday Memo

1 min read

Brandify's Chris Stout Shares Ad Targeting Best Practices

By Damian Rollison on Jul 30, 2020 1:09:41 PM

In case you missed it, last week on Street Fight our own Chris Stout, senior director of client strategy at Brandify, shared a wealth of information about location-based advertising in a column..

Tags: Local Advertising

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