3 Tips to Developing an Effective Content Strategy for Social Media

Kevin Dao | Jun 29, 2015 8:30:00 AM

3 Min Read

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content strategy for social media

Social media has become one of the most powerful tools for marketing; however, what good is having numerous accounts on the many different platforms without filling them with rich and interesting content?! In this day and age, customers can view what you’re sharing in an instant, making it crucial to implement a social media content strategy. Whether you’re an established business or a startup company on the rise, these three tips will help take your social media to the next level!

1. Create an Editorial Calendar

When planning or strategizing for a business, organization plays a key role in making sure consistent content is delivered at a habitual rate. An editorial calendar works as an agenda for all the content you plan on publishing and allows you to schedule content weeks in advance. It brings structure and certainty to a company who may be busy with other business operations besides just social media.

Two key things to remember with an editorial calendar is to prepare diverse content so viewers can capture a good mix of unique information or visuals, and to have post ready for the highlighted important dates of the month.

2. Content Quality

Content should always provide some sort of value for an audience, whether it’s to inform them about special events & promotions or simply for entertainment. Your brand has a tone and social media coordinators must always try to include it to some degree in their content development. Consumers love visuals! Adding images and videos increases the chances of that a viewer will stop on your post when scrolling through their feed.

Remember that using appropriate hashtags with related keywords will heighten the amount of views and adding a location tag will instill local marketing in your content.

3. Incorporate Child Pages

If a business has many different stores or branches, managing social media accounts for each location may seem like a daunting task. They may usually ask themselves, “Why not just run one Facebook run or Twitter page for my overall company?” That may be the easier route; however, consumers do 2/3 of their searches with local intent. Creating Facebook child pages provide the ability to connect with a single store location and better engage with that local audience.


Social media is dominant for marketers in this technologic era but to make the most out of this tool, organization and content quality must be the focal point. Franchises with a presence on social media should greatly consider child pages to boost their success with a social media campaign.

With Brandify’s Local-Social CRM, scheduling and managing your many social pages has never been easier. But don’t just take our word for it, try our Brandify platform for yourself with a free 14 day trial.

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Kevin Dao

Kevin Dao

Digital Marketing Analyst at Brandify. Creativity takes courage.

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