Apart from electronics, toys are one of the top targeted purchases during the holiday season and two brands are leading the pack: Toys 'R' Us and Target. But maintaining a strong local presence is no easy task amid an explosion of ways in which consumers connect with businesses: search, listings, reviews, online ads, bookings, payments and more. For this month's Brand Battle, we stacked up these two brands to determine which brand would be the reigning champ of Local this holiday season. Read the study and watch the full video on Street Fight to find out:
