Andrea Ramirez | Jun 17, 2015 11:08:00 AM
3 Min Read
Father’s Day (a $9.4 billion holiday) is right around the corner, which means consumers are searching for last minute deals and places to celebrate. Since 80% of today's consumers looking for local information on their smart phone, your brand needs to ensure all channels are optimized to meet the consumer at their peak of their interest.
We’ve talked about the importance of local listings to enhance your off site SEO, so now let’s talk about on site optimization with your brand’s local pages. Local pages are an essential piece of digital real estate that your brand owns. Especially as the summer kicks into gear, your local pages will be especially valuable because they are customizable, actionable, and can guide searchers right into your nearest location.
Here are 3 essential strategies to ensure you’re making the most out of your local landing page real estate.
Local pages that are optimized with relevant deals, have the correct NAP information and actionable data like store hours will be highest ranking and most accessible results to users. This Father’s Day, leverage your local pages and make it easy for consumers to find what they’re looking for--you! Download our recent case study to see how we helped a national franchise power their local search strategy to nearly 2 million searches per month!
Topics: Local Pages, SEO
Andrea is the Social Media and Content Writer Specialist at Brandify.
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