Father’s Day (a $9.4 billion holiday) is right around the corner, which means consumers are searching for last minute deals and places to celebrate. Since 80% of today's consumers looking for local information on their smart phone, your brand needs to ensure all channels are optimized to meet the consumer at their peak of their interest.
We’ve talked about the importance of local listings to enhance your off site SEO, so now let’s talk about on site optimization with your brand’s local pages. Local pages are an essential piece of digital real estate that your brand owns. Especially as the summer kicks into gear, your local pages will be especially valuable because they are customizable, actionable, and can guide searchers right into your nearest location.
Here are 3 essential strategies to ensure you’re making the most out of your local landing page real estate.
Specials-50 million people will dine out for Father’s Day, with dinner being the most common meal time. Attract more consumers to celebrate Father’s Day at your restaurant before dinner time with deals showcased on your local pages. Advertise morning and mid day meals with coupons on your local page to bring in the customers all day long
Events- Feature a special event for Father’s Day at your restaurant on your local page. From Father’s Day brunch specials to a live musical performance at dinner, not only will a Father’s Day events bring more foot traffic to your location but it’s also a great ways to generate free press and brand your company’s name. Not convinced this will work? Approximately $1.9 Billion are spent to take Father’s to an outing each year, so make your restaurant the go-to destination.
Keywords- Since ranking based on keywords is an important element of local SEO, your restaurant must ensure that the content on your local pages is optimized to attract consumers searching for Father’s Day inquiries. Local pages linked to the proper location-special social properties on Facebook, Twitter and Foursquare will rank higher on the Search Engine Results Page (SERP), and if your page is optimized for the coming holiday you’re guaranteed to generate the traffic you’re looking for. Need help optimizing your local pages? With 99% of Where2GetIt clients showing up on page one we can help you with that.
Local pages that are optimized with relevant deals, have the correct NAP information and actionable data like store hours will be highest ranking and most accessible results to users. This Father’s Day, leverage your local pages and make it easy for consumers to find what they’re looking for--you! Download our recent case study to see how we helped a national franchise power their local search strategy to nearly 2 million searches per month!