When it comes to enterprise local marketing, the verticals are endless. It may seem like there’s no way to effectively ensure that your brand is a winner, but that is certainly not the case. In this blog, we’re going to break down the three essential steps brands can take to win local search against their competitors. From there, you can learn to replicate these methods and suggestions to become a winner yourself.
Form A Strategy
You have a national brand, but do you have an effective local marketing strategy? As marketers it is our job to ensure we’re creating demand for our products and services at scale. It's important to take a step back and map out how to generate this demand. In our recent infographic, “Local, Loyal, Love,” we’ve done exactly that for you. By focusing on these three essential pieces of the search marketing puzzle, you will form a clear picture of what consumers intend to buy at each one of your brand’s locations. Whether your focus is on local data claiming and syndication, social media and reviews, or even local advertising, it all starts with a strategy that powers your brand’s correct, current and consistent information to as many consumers as possible. Learn more about how you can develop an omnichannel strategy in the infographic:
2. Leverage Your Competitive Edge
The reality is that you will always have a competitor nearby. But as long as you’re getting the traffic and approval of local customers, you’ll be doing something right. With a solid local marketing strategy, you have to push your differentiating factor to these local customers. The best way to identify and push this factor is by keeping a close eye on your local competition’s efforts across the board. There are several main areas to keep close watch between you and your competitors, which we like to call “The Six Pillars” of local optimization: Data Quality, Local SEO, Reviews, Social Engagement, Local Advertising, and Competitor Benchmarking. If consistently optimized your locations with your differentiating factor in mind, these areas can enhance your presence to local consumers while pushing down the competition on search engine results pages (SERPs).
Ultimately, leveraging your competitive edge is what will generate consumer loyalty and help customers become local fans of your brand. In our recent Brand Battle in collaboration with Street Fight, Brandify was used to identify the key areas where two movie theater chains were fighting to win Local. With almost 230 less locations, learn why AMC beat Regal Cinemas in this Brand Battle:
3. Track And Benchmark
No matter the size of your brand, you must meet and exceed the expectations of your local audiences. But when there are so many locations, keeping track of your efforts can get messy if you don’t have the right tool. Across data dissemination, display and local ad content stats social-local content scheduling and response, Brandify has you covered. We unite all of your online presence manage activity into a highly actionable and interactive dashboard. Your physical stores’ digital activity gets summed up into a Brand Score for each location. Aside from tracking your efforts, we make it a point to display how you are stacking up in every way against the competition. From there, you can benchmark and adjust your efforts in a clear, simple and effective way.
Don’t let your competition take these steps before you. Get your free trial of Brandify and become the winner we know you were meant to be!
Social Media Specialist at Brandify. Home is where the Wifi is.
