Webinar Replay: How to Re-energize Your Local-Social Strategy with Snapchat Geofilters

Mireya Prado | May 23, 2017 11:31:26 AM

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Wondering how to use Snapchat for your brand? Geofilters is the key. Beyond awareness, Snapchat campaigns can be launched for product/service launches and or online to offline attribution modeling.

Over the last few months, Snapchat has been building an API that allows enterprises to launch Geofilters in a seamless way using location data as the core component to ensure accuracy and efficiency.

Last week Brandify and The Location Based Marketing Association provided a rundown of the state of local social as well as an enterprise strategy for Geofilters. The key takeaways:

  1. Lead with strategy (Type, Data, Relevance, Reach, Insights) to engage audience.
  2. Start with local to create culturally relevant creative
  3. Have a real-time location manager ready and integrated
  4. Leverage data it inform Snap Ads and new Geofilter campaign

Missed the webinar? Below is the full recording with Q&A.

Snapchat Webinar Video_LP.png
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Topics: Snapchat

Mireya Prado

Mireya Prado

VP of Marketing at Brandify and coffee junkie.

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