Wondering how to use Snapchat for your brand? Geofilters is the key. Beyond awareness, Snapchat campaigns can be launched for product/service launches and or online to offline attribution modeling.
Over the last few months, Snapchat has been building an API that allows enterprises to launch Geofilters in a seamless way using location data as the core component to ensure accuracy and efficiency.
Last week Brandify and The Location Based Marketing Association provided a rundown of the state of local social as well as an enterprise strategy for Geofilters. The key takeaways:
- Lead with strategy (Type, Data, Relevance, Reach, Insights) to engage audience.
- Start with local to create culturally relevant creative
- Have a real-time location manager ready and integrated
- Leverage data it inform Snap Ads and new Geofilter campaign
Missed the webinar? Below is the full recording with Q&A.