Mireya Prado | May 23, 2017, 11:31:26 AM
1 Min Read
Wondering how to use Snapchat for your brand? Geofilters is the key. Beyond awareness, Snapchat campaigns can be launched for product/service launches and or online to offline attribution modeling. Over the last few months, Snapchat has been building an API that allows enterprises to launch Geofilters in a seamless way using location data as the core component to ensure accuracy and efficiency. Last week Brandify and The Location Based Marketing Association provided a rundown of the state of local social as well as an enterprise strategy for Geofilters. The key takeaways:
Missed the webinar? Below is the full recording with Q&A.
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VP of Marketing at Brandify and coffee junkie.
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