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2 min read

Social Media, Meet Online Listings

By Brandscore on Apr 4, 2014 8:21:38 AM

Luckily, we're only dealing with simple math: 1 + 1 = 2. Social media has been a game changer over the past six or seven years, not just digitally, but for the marketing industry as a whole. In a..

Tags: Local Marketing, Local Pages, Social

2 min read

Does Social Media Even Have Standards?

By Brandscore on Mar 24, 2014 8:01:21 AM

Finding the right tone for one’s business has been the subject of countless blog posts and articles over the years, and for good reason. When businesses began using social media, marketers had very..

Tags: Social

1 min read

In Silicon Valley, the Time is Right For Local

By Brandscore on Mar 13, 2014 6:17:31 AM

For the first time, local listings are finally being taken seriously by Silicon Valley. Conventional wisdom had it that the local space was too scattered and specific to scale for the web. That..

Tags: Local Marketing, Google, Mobile, Local Advertising

2 min read

Google Exec Says Small Business is Key for Mobile Growth

By Brandscore on Mar 6, 2014 6:01:13 AM

The mobile revolution has delivered new efficiencies and experiences to brands and consumers alike, but most of benefits have remained out of reach for small businesses and local industries. Part of..

Tags: Local Marketing, Google, Mobile, Local Pages

2 min read

Google's Shrewd, Silent Bet on Local

By Brandscore on Feb 25, 2014 8:14:34 AM

The Local Media Consortium’s name speaks for itself. An alliance of 800 daily newspapers and 200 local broadcasters, the LMC is focused on boosting community outlets all over the US. Enter Google...

Tags: Local Marketing, SEO

2 min read

Post-Social Media Marketing?

By Brandscore on Feb 20, 2014 6:25:22 AM

Retailers with Instagram accounts; taco trucks posting their location to Twitter; a community bookstore with events posted to their Facebook account. These are just a few of the many examples of how..

Tags: Social
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