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The Yelp-Yahoo Partnership Shows Local Search Is Just Getting Started

By Brandscore on Feb 13, 2014 5:42:51 AM

Local search has long been an overlooked sector of the search market. In years past, you had to type in your address or zip code in the search box itself in order to find local results. Nowadays,..


When a Tweet Becomes the Article

By Brandscore on Feb 7, 2014 5:43:17 AM

This article is redundant, but let me explain. I shared this article on our social networks just like any of the millions of other pics, videos, articles, and other bits of content posted daily. At..


2 min read

Double-Edged Dilemma: More Baby Boomers, Fewer Teens on Facebook

By Brandscore on Feb 4, 2014 6:19:25 AM

Facebook’s aging user base is a threat to the social network’s long-term existence. The established narrative is that the social network will collapse if younger generations simply stop using..

Tags: Social

Where's the Nudge: How Can Online Messaging be more Effective?

By Brandscore on Jan 30, 2014 9:57:22 AM

One of the great benefits to social media is also one of its inherent problems: it makes publishing so incredibly easy to the point that information has built up to an overwhelming level.



Content Marketing for the Masses

By Brandscore on Jan 23, 2014 6:13:12 AM

One of the most interesting developments within the small business community in 2013 was the meteoric rise of content marketing. From retailers to the service industry, it seemed like everyone was..

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