Advertising

Bing is more than just a search engine. Thanks to an expanded presence in the local marketing space, Bing is now an important tool for local businesses that want to reach more customers and advertise online.

With nearly 1.82 billion daily active users, it’s impossible to overstate the value of Facebook for business advertising. Businesses large and small, located around the world, have found success reaching new audiences and growing their profiles using Facebook’s online advertising and marketing tools.

Online advertising is a highly-effective tool for brands with local storefronts, and the most popular online advertising platform right now is Google.

Global brands are spending millions of dollars on localized advertising each year, and the share of advertising budgets being put into local is only growing. What’s behind the shift? When executed correctly, using the latest digital platforms and techniques, brands are finding that localized advertising generates a far greater return on investment (ROI) than national campaigns.

Organizing and running a paid digital campaign can be an overwhelming project — especially for multi-location brands working to execute new campaigns from scratch. Digital strategies are supposed to help brands achieve specific goals, but reaching those benchmarks requires the use of selected online marketing channels, including paid, earned, and owned media.

With a new year comes new strategies in digital advertising. Savvy brand marketers are leveraging the latest digital advertising techniques to acquire new customers, both online and offline. If you are interested in transforming the way your business connects online, try these top digital advertising strategies. 

Once you’ve set up a paid campaign, how do you measure the performance? We’ve all heard the saying, “You have to pay to play.” Certainly, digital campaigns can eat up a good share of a marketer’s budget. That’s why it’s so important to define and measure the success of paid campaigns, so you can accurately measure return on investment (ROI).

The best digital ad campaigns drive conversions. Plain and simple. But beyond conversions, there are a number of other hallmarks of effective digital ad campaigns that marketers should watch for.

Multi-location brands regularly run paid ad campaigns with the goal of converting online traffic into offline foot traffic. With hyperlocal display advertising, brands have the opportunity to record served ads and track consumer movements into stores in order to assign attribution. However, measuring the real world impact of digital campaigns isn’t always straightforward. Tracking returns using foot traffic attribution is something that’s misunderstood by the majority of brand marketers.