With nearly 1.82 billion daily active users, it’s impossible to overstate the value of Facebook for business advertising. Businesses large and small, located around the world, have found success reaching new audiences and growing their profiles using Facebook’s online advertising and marketing tools.
If you want to advertise your local business on Facebook, the best place to begin is by claiming your Facebook listing. Follow these steps:
Step 1: Visit www.facebook.com/pages/creation/ and click “Get Started.”
Step 2: Enter your business name and select a category for your business. Next, Facebook will prompt you to enter an address and telephone number.
Step 3: Add a CTA to the top of your Facebook Page to direct visitors to do something or complete an action, like calling your business or visiting your website.
Step 4: Help people find your Page by adding a profile picture and a cover photo, and start accepting appointment bookings through the platform.
Step 5: Add a business location to your Page so you can promote locally and create local promotions.
One of Facebook’s greatest advantages is its ability to help businesses promote their products and services to nearby audiences. Retail businesses that want to reach people who are near their physical store locations can use the Promote Your Business Locally ad format to do just that.
Local promotions are ads that are intended for local audiences. To create a local promotion, follow these steps:
Step 1: Go to your Page and select “Promote”
Step 2: Set a goal
Step 3: Define your audience
Step 4: Choose an ad creative and select a CTA
Step 5: Set a budget
Step 6: Decide how long your ad should run for
Step 7: Enter a payment method
Step 8: Submit your ad to Facebook for review
Local promotions are just one way to advertise your local business on Facebook. To learn more about how to optimize your Facebook business page, click here.