Search engine optimization is the foundation of any local SEO strategy. As the most powerful player in local search, Google plays an outsized role in SEO. Because of this, it’s vital that brand marketers understand how Google search works.
You might already know that Google discovers, crawls, and serves web pages 24/7, but do you know how the search platform actually works? This is an essential topic for businesses of all sizes.
With Google serving as the most important search engine for brands, many marketers wonder how the platform decides which web pages it will show first in search results.
According to Google, these three steps must occur before web pages will appear in its search results:
Google offers the following recommendations to increase your website’s search engine ranking:
For an even more detailed view of how Google determines rankings on search engine results pages, read Google’s guide to how search works.