Search engine optimization covers a range of topics and techniques designed to help your website, or your online business profile, rank well in search results. Learn more about SEO in general and local SEO in particular.
Slight adjustments to your business website can give you a major boost in search engine rankings.
Not all search engine ranking factors are based on the content on a brand’s own website. Offsite ranking factors can influence a brand’s rankings within search engine results pages (SERPs) as well.
With more than 100 million smart speakers now in U.S. homes, we've reached the tipping point, and voice is often the first choice for mobile search. Regardless of whether voice ever eclipses desktop and mobile in share of search audience, it’s clear that local businesses need to take voice into account as they plan their search strategy.
Is your business visible to local customers when they search online? Without a local SEO strategy in place, you could be missing out on the opportunity to be found by people searching for businesses in your own community.
Citations help ensure your business appears in local search. The practice of citation building, as a component of overall local SEO strategy, has been around for several years.
Looking to improve your search ranking on Bing? Making simple changes to your website can have a big impact. In this article, you will learn how Bing search works and which factors influence how your website ranks.
Search engine optimization is the foundation of any local SEO strategy. As the most powerful player in local search, Google plays an outsized role in SEO. Because of this, it’s vital that brand marketers understand how Google search works.
Google uses sophisticated search algorithms to sort through billions of web pages and bring up the most relevant results each time a person enters a search query. Although on-page factors like content organization and page speed play a role in determining which results Google pulls up, the user’s location, device, and preferences are important as well.