One of the top reasons customers visit your website is to find the location of nearby stores or offices. Locators provide the fundamental service of connecting online desktop and mobile consumers to offline locations.
Adding a store locator to your brand’s website is one of the easiest ways to help customers find your business locations.
Having a properly designed store locator on your brand website can increase conversions for your brand.
With 82% of smartphone shoppers now conducting “near me” searches, brands can’t afford for their store locators to perform well on desktops only. Mobile searches represent significant value for brands, and mobile-optimized store locators are one of the fastest ways to increase in-store conversions.
With e-commerce sales on rise, brands with physical store locations are looking for an edge. Adding a store locator to a website, mobile app, or social media page is one way that brands are bringing people back into their stores and converting online visitors into offline customers.