One of the top reasons customers visit your website is to find the location of nearby stores or offices. Locators provide the fundamental service of connecting online desktop and mobile consumers to offline locations.
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With 82% of smartphone shoppers now conducting “near me” searches, brands can’t afford for their store locators to perform well on desktops only. Mobile searches represent significant value for brands, and mobile-optimized store locators are one of the fastest ways to increase in-store conversions.
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