Local pages help your business stand out in organic search and provide a valuable resource to potential customers who want to know more about your business. Optimize your local pages to maximize traffic and conversions.
Posting first-party reviews on local pages is one of the ways that businesses can improve their organic search results and drive conversions.
Schema markup helps search engines like Google and Bing understand the value in a website’s content and ensures that important local content is properly indexed.
If you’ve invested in local landing pages, then you want to get as much bang for your buck as possible. One of the ways you can increase the return on investment from your local pages is by integrating third-party reviews.
While the bulk of discussions surrounding local landing pages focuses on improving search engine rankings for local searches, the ultimate goal in developing local pages is really to drive conversions. Local pages should convert local traffic into leads.
Investing in local landing pages is one important way that multi-location brands can help consumers find their stores. Ideally, brands should have local landing pages for each store location. Service-based businesses should maintain local pages for each geographical area they serve.