Local pages help your business stand out in organic search and provide a valuable resource to potential customers who want to know more about your business. Optimize your local pages to maximize traffic and conversions.
Posting first-party reviews on local pages is one of the ways that businesses can improve their organic search results and drive conversions.
Schema markup helps search engines like Google and Bing understand the value in a website’s content and ensures that important local content is properly indexed.
If you’ve invested in local landing pages, then you want to get as much bang for your buck as possible. One of the ways you can increase the return on investment from your local pages is by integrating third-party reviews.
While the bulk of discussions surrounding local landing pages focuses on improving search engine rankings for local searches, the ultimate goal in developing local pages is really to drive conversions. Local pages should convert local traffic into leads.
Investing in local landing pages is one important way that multi-location brands can help consumers find their stores. Ideally, brands should have local landing pages for each store location. Service-based businesses should maintain local pages for each geographical area they serve.
If your existing local marketing strategy includes local landing pages for individual store locations, then you should make sure the content on those pages is optimized for search. The most successful local landing pages feature content specific to each store, in addition to relevant keywords and specific location names wherever applicable.
The battle over local search is getting fierce. Brands are fighting tooth and nail for local clicks, and consumers are getting pickier about what information they expect to find when they search for businesses online.
One of the most important components in a local marketing strategy is the development of local landing pages. A local landing page, also known as a location page, is a web page that has been created for an individual store location belonging to a chain or franchise. A brand with hundreds of store locations might have hundreds of local landing pages, each containing information that is specific to the geographic area the business serves.