Apple Maps is the default maps application on iPhones, which means business owners can’t afford to be absent from the service.
Being listed on Apple Maps makes it easier for people with Apple devices, including iPhones and iPads, to find your business. It also ensures that your business will come up when people use Siri to search by voice, or when they use the Apple Watch to ask for turn-by-turn directions.
Apple uses multiple sources, such as Factual and Foursquare, to populate Apple Maps with business listing information. Unfortunately, though, inclusion doesn’t come automatically, and many business locations are still missing from the Apple Maps platform. The only way to make sure your business is listed is to claim your listing on Apple Maps.
To make sure your business comes up when people search by name or category, follow these steps:
Step 1: Go to Apple Maps Connect and sign in to add or update your business information. If you don’t already have an Apple ID, now is the time to create one.
Similar to Google My Business, the Apple Maps Connect portal serves as the home base for claiming businesses on Apple Maps.
Step 2: Enter the name of your business and your current location into the search box. Apple will search for any listings for your business that have already been created.
If a listing has already been created, then you can click on it to claim the listing as your own. If not, click “Add new place” and enter some basic business information, such as the place name, place status, business category, and whether your business accepts Apple Pay.
Step 3: An important part of claiming your listing on Apple Maps is ensuring the information is accurate. Within your claimed listing, you can edit the business name, address, map location, telephone number, category, and whether you accept Apple Pay. Make sure to set the correct business hours and include links to claimed profiles on related platforms, such as Yelp, Facebook, and Twitter.
Keep in mind, although Apple Maps does not collect reviews, the service does pull in reviews from Yelp for most businesses and, in some cases, reviews from other sites like TripAdvisor.
Step 4: When you’re satisfied with the way your business information is displaying, confirm your ownership of the Apple Maps listing. Apple Maps will review, verify, and approve the listing, at which point users of the service will be able to search for your business through the mobile app.
The process of adding listings is slightly less intuitive for multi-location brands with hundreds or thousands of locations. The Apple Maps Connect portal is designed primarily for business owners with one location. For multi-location submissions, businesses need to work with a local marketing company such as Brandify whose partnership with Apple allows it to manage brand data.