Are you interested in increasing traffic to your website, increasing sales, and promoting better engagement with your online audience? If so, you might want to try out Google’s Posts feature.
Google Posts, also known as Posts on Google, provides businesses with a convenient way to post text and photos directly to Google My Business. The content that you create will appear on the Knowledge Panel and on Google Maps. Posts receive prominent placement in mobile search, and although they function like an ad for your business, they are currently free to use.
The four different types of Google Posts are:
If you are interested in trying out Google Posts, follow these best practices:
If you are actively working to build location authority for your local listings, then posting consistently with Google Posts may help in your efforts. Having organic clicks on your CTA buttons will build your page ranking, since it signals to Google that your content is relevant to users.