In the world of outdoor power equipment, ECHO has an enviable market position, with thousands of equipment dealers and home improvement stores throughout the United States carrying its popular line of trimmers, chainsaws, blowers, and brush cutters. As with many manufacturers, however, the brand was faced with a local marketing challenge: how could ECHO ensure its products would be found at independent dealer locations whose marketing was not managed by the brand?
The strategy ECHO implemented, with the help of Brandify, was to create product-focused local landing pages for every dealer that could compete in searches for popular keywords relevant to the outdoor equipment industry. Recently revamped, these landing pages have shown significant lift in page views, sessions, time on page, and other success metrics, due to a combination of modern SEO tactics.
Download our case study now and learn how ECHO and Brandify revved up engagement with consumers eager to find the best in outdoor power equipment.
Topics: Local Pages, case study
VP of Product Strategy
