Damian Rollison | Apr 27, 2020 11:18:06 AM
1 Min Read
Last week Dustin Hayes and I conducted a webinar, "Vertical Search Habits of Today's Digital Consumers," that unveiled the results of our newly released study, "The Brandify Vertical Search Habits Survey." We surveyed more than 1,000 consumers to find out about their habits and preferences when using digital tools to search for healthcare providers, restaurants, and retail stores.
Our findings indicate that, although Google is the preferred digital platform for all local searches, alternatives such as Yelp and Facebook garner a significant proportion of the search audience, with notable differences between verticals.
For instance, Apple Maps is the most popular Google alternative for healthcare, whereas Yelp is used more often when consumers search for restaurants.
More key findings from the study:
The new study is available now for download and contains much more information about vertical search preferences and their impact on brand marketing.
You can also watch a recap of yesterday's webinar by visiting our replay page.
Topics: ebook
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