Brandify Partner Spotlight: HERE Technologies

Damian Rollison | Jan 30, 2020 1:13:27 PM

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Based in Amsterdam, HERE Technologies has a rich history going back to the earliest days of digital mapping. The company's international mapping platform traces its origins to Navteq, a pioneer in the space founded in the U.S. in 1985. Navteq was acquired by telecom giant Nokia in 2007 and rebranded as HERE in 2012. The HERE platform was purchased by a consortium of German auto makers, including Audi, BMW, and Mercedes, in 2015. Today, investors include the three luxury automakers alongside Intel, Bosch, Continental, and Pioneer.

here-in-jaguar

HERE navigation in Jaguar vehicle, courtesy HERE.com

The mapping and navigation capabilities of the HERE platform are embedded in a wide range of automobiles, including Jaguar, Volvo, Hyundai, Mitsubishi, and Ford. In addition to in-car navigation, the HERE WeGo website and mobile application provide turn-by-turn directions to consumers in 196 countries. Differentiating features of the WeGo tool include offline availability and more than 100,000 unique indoor maps in 86 countries -- some of them built with the help of robots.

HERE provides location data and technology to businesses across many industries, powering a variety of consumer, fleet, and enterprise applications. Perhaps most notably, Facebook's maps of businesses and points of interest on their website are currently powered by HERE, linking natively to WeGo for driving directions.

Brandify, as a longstanding HERE partner, feeds point of interest data for thousands of brand locations into the HERE platform. As an important part of Brandify's presence management strategy for multi-location brands, syndication to HERE helps to ensure that consumers will be able to locate, contact, and navigate to brand locations no matter where their search journey begins.

Topics: Partner Spotlight

Damian Rollison

Damian Rollison

VP of Market Development and Strategic Partnerships

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