Brandify and DialogTech Bring Advanced Call Tracking and Analytics to Local Marketing

Damian Rollison | Nov 10, 2020 10:21:27 AM

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Brandify, the pioneer in local presence for multi-location brands, today announces a strategic partnership with DialogTech, the industry leader in call tracking and analytics for enterprise businesses. The two companies will work together to provide enterprise brands with the means to track, analyze, and optimize calls generated from local properties, such as local landing pages and Google My Business profiles, in order to increase customer acquisition and revenue generation.

Local digital properties are the primary means by which consumers research and discover local businesses today. In a recent industry survey from Bright Local, 78% of respondents agreed that Google has become the new homepage for local businesses.

Phone calls originating from Google My Business, as well as from store pages that appear in Google organic search results, have spiked tremendously in 2020 as the coronavirus pandemic has caused research-oriented consumers to seek information from businesses before venturing out to shop. A recent Brandify-DialogTech study found that phone calls from Google My Business are 62% higher in volume than before the pandemic, and that Google My Business calls are 86% more likely than the average phone call to result in a good sales lead.

Their new partnership will allow Brandify and DialogTech to work in collaboration in order to incorporate call tracking numbers in Google My Business and other digital properties. Brandify-managed profiles combined with DialogTech’s AI-driven call tracking and analytics technology will give brands the ability to measure the volume, sales intent, and outcome of inbound calls; segment callers into audiences for digital ads based on the content of their phone conversations; and identify and correct call handling issues at store locations to improve call-to-customer conversion rates.

In the words of Brandify CEO Manish Patel, “We saw the surge in phone calls this year as a signal that brands needed to pay close attention to. With DialogTech’s call tracking and analytics, brands are able to gain an understanding of where, when, and why consumers are calling and how best to fulfill their needs and turn callers into repeat customers.”

“The core competencies of Brandify and DialogTech are highly complementary,” said DialogTech CEO Doug Kofoid. “Chains and franchises need Brandify to get exposure in local search, and they need DialogTech to understand and optimize the call channel engagements that come about as a result of that exposure. The two solutions provide a powerful combination marketers can use to acquire more customers and revenue, both online and over the phone.”

Brands can utilize Brandify’s location management platform today in connection with DialogTech call tracking numbers and analytics. Outreach to Brandify or DialogTech can initiate the process, and current clients of either company are invited to ask their account manager for a partner solutions demo.

About Brandify

Brandify is an industry-leading provider of location-based digital marketing solutions, providing enterprise brands with a better understanding of their connection with their customers. Established in 1997, Brandify powers local digital presence for more than 500 brands, serving over 4.5 million brick and mortar locations and reaching millions of consumers around the world.

About DialogTech

DialogTech provides the leading AI-driven call tracking and analytics platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence provider for many of the world’s most successful brands and agencies. For more information, visit http://www.dialogtech.com.

Topics: Partnerships

Damian Rollison

Damian Rollison

VP of Market Development and Strategic Partnerships

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