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3 Ways Hyperlocal Events Make Local Pages More Authoritative to Google

By Edgar Estrada on Jan 28, 2016 12:08:00 PM

In the multi-location world, where brands can have hundreds or thousands of local pages, a common pain they repeatedly encounter is how to take organic local pages to the next level. These pages..


5 min read

Facebook Takes Stake in Local with its New "Professional Services"

By Edgar Estrada on Dec 17, 2015 12:19:08 PM

A series of recent strides has shown marketers that local intel is not only a priority for customers, but a main area of opportunity for brands using Social. And if you haven’t already heard,..

Tags: Facebook

Facebook Page Update: A 5-Step Guide to Migrating Your Multilocation Brand’s Data

By Edgar Estrada on Nov 5, 2015 12:43:00 PM

Through its ups and downs, Facebook has always found a way to make name in the headlines. If you’re a multilocation brand marketer that gets alerts send to your e-mail, you may have recently been..


4 min read

Is Google Further Fragmenting the Path to Purchase?

By Edgar Estrada on Jun 1, 2015 11:36:00 AM


Last week, Google dominated social media and news with its Android developments from its I/O conference in San Francisco. These advancements with the Internet of Things have our team excited for..

Tags: Online-to-Offline Attribution

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