Search engine optimization covers a range of topics and techniques designed to help your website, or your online business profile, rank well in search results. Learn more about SEO in general and local SEO in particular.
Slight adjustments to your business website can give you a major boost in search engine rankings.
Not all search engine ranking factors are based on the content on a brand’s own website. Offsite ranking factors can influence a brand’s rankings within search engine results pages (SERPs) as well.
With more than 100 million smart speakers now in U.S. homes, we've reached the tipping point, and voice is often the first choice for mobile search. Regardless of whether voice ever eclipses desktop and mobile in share of search audience, it’s clear that local businesses need to take voice into account as they plan their search strategy.
Is your business visible to local customers when they search online? Without a local SEO strategy in place, you could be missing out on the opportunity to be found by people searching for businesses in your own community.
Citations help ensure your business appears in local search. The practice of citation building, as a component of overall local SEO strategy, has been around for several years.
Looking to improve your search ranking on Bing? Making simple changes to your website can have a big impact. In this article, you will learn how Bing search works and which factors influence how your website ranks.
Search engine optimization is the foundation of any local SEO strategy. As the most powerful player in local search, Google plays an outsized role in SEO. Because of this, it’s vital that brand marketers understand how Google search works.
Google uses sophisticated search algorithms to sort through billions of web pages and bring up the most relevant results each time a person enters a search query. Although on-page factors like content organization and page speed play a role in determining which results Google pulls up, the user’s location, device, and preferences are important as well.
Backlinks are an important part of local SEO because they send a signal to search engines that other websites value your website’s content.
User experience (UX) encompasses all aspects of how a user interacts with a brand’s website. Websites that are clunky or difficult to navigate have a poor UX, and they generally have low conversion rates. The same design flaws that cause low conversion rates can also, negatively influence how a website ranks in search.
Local SEO is still a moving target, despite the amount of information available to brand marketers today. With Google’s algorithms constantly in flux, brands are often left wondering whether the strategies they are using are outdated, or whether they are keeping pace with the competition.
An internal link is a link from one page of a website to another page. Unlike external links, which link to outside websites, internal links keep visitors clicking around the same website. Ideally, internal linking should increase the time visitors spend on a website, as they click through from page to page.
Core Web Vitals are user-centered metrics, used to quantify certain aspects of the user experience. Broadly speaking, they are used to measure the critical dimensions of web usability.
Google rankings are based on more than just on-site SEO. Page authority and domain authority are two of the hundreds of factors taken into account when Google decides how a website will rank.
An important key to putting together an effective onsite SEO strategy is keyword research. Keyword research involves finding and analyzing the terms that people enter into search engines and then using that information for SEO purposes.
Optimizing your business for voice search, an increasingly popular means of accessing local information, means updating your website content with long-tail keywords and investing in local SEO.