Reviews

Today's consumers value reviews over almost any other source of information about a business. We explain how to manage reviews efficiently, respond to them appropriately, and learn from them in order to improve your business.

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How to Handle Difficult Reviews

Most advice regarding how brands should manage online reviews focuses on tracking review sentiment or replying to dissatisfied customers. But what happens when a review requires more than just a brief online response? How should brand marketers handle the most difficult reviews?

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