Reviews

Whether the sentiment being expressed online is positive or negative, it is important for brands to have a review management strategy that defines how they will handle the opinions being expressed by customers online.

Do you need to keep track of the corporate reviews that people post about your brand on websites like Glassdoor, Trustpilot, and Consumer Reports? The short answer is yes.

In an era where third-party review platforms seem to hold all the cards, first-party reviews offer a way for brands to take back control over their online reputations.

As a brand, your reputation is everything. One of the ways to uncover how people feel about your brand is by tracking the sentiment in online reviews.

Most advice regarding how brands should manage online reviews focuses on tracking review sentiment or replying to dissatisfied customers. But what happens when a review requires more than just a brief online response? How should brand marketers handle the most difficult reviews?

Negative reviews consistently rank as a top concern for brand marketers. The best way for brand marketers to lessen the blow of a negative review is to post a well-crafted response.

Research shows that customers are actually more likely to leave reviews about positive experiences than negative ones. Responding to positive reviews is just as important as responding to negative reviews.

Are you struggling with the best way to respond to online reviews? Whether the reviews are positive or negative, you need a way to acknowledge and validate your customers’ opinions.

A brand’s reputation is its greatest asset. Online reputation management involves taking control of what’s being said about your brand and ensuring that people are finding the right information when they search online.

Word-of-mouth is one of the best ways to attract new customers, but in today’s digital age, the majority of word- of- mouth marketing happens online. Reviews posted on websites like Facebook, Yelp, Google, Bing, and others; have a major impact on brand reputation.

You can’t please everyone. Although the occasional dissatisfied customer is a part of life, most complaints can be handled quickly and easily. When a complaint escalates and results in a negative review that is posted online, brands have to take action.

We all wish we could erase negative opinions. In some cases, you can. If a review that has been written about your company on Google is inappropriate or inaccurate, you can flag the review for possible removal.

Reputation matters. The reviews that people post about businesses on sites like Yelp, Facebook, and TripAdvisor can have a major impact on sales and conversions. So what happens if a competitor posts a negative review about your business, or someone who’s never even been into a store posts something that’s not accurate?

We know that online reviews can be incredibly powerful for businesses, both in terms of local search and leads, but asking for reviews directly can actually hurt a business’ online rating on some online platforms. Given that guidelines can vary, the best way to get more reviews depends on the platform in question.

Changing your business name can have a big impact on search ranking, but if handled correctly, it should not impact your ability to keep existing reviews on the Google platform. Google allows businesses to move reviews across listings, so reviews should not disappear if the name of your business changes.