With e-commerce sales on rise, brands with physical store locations are looking for an edge. Adding a store locator to a website, mobile app, or social media page is one way that brands are bringing people back into their stores and converting online visitors into offline customers.
From a functional perspective, store locators are designed to give website visitors directions to nearby store locations. They display valuable information and unique details about each store, including hours of operation, special promotions, and local events. Store locators also give brands a way to control authoritative location data, which is the basis for local marketing.
Having a store locator designed with best practices in mind can increase conversions. Store locators play a key role in helping brands build their local search presence, and provide a convenient means of directing customers to local store pages.