Investing in local landing pages is one important way that multi-location brands can help consumers find their stores. Ideally, brands should have local landing pages for each store location. Service-based businesses should maintain local pages for each geographical area they serve. Sometimes, it’s a good idea to combine these strategies, if doing so describes your local market coverage more accurately.
Unfortunately, simply having a local page for each store location may not be enough to rank highly in Google search results. With so much competition for local keywords, businesses need to make sure their local pages are optimized for maximum effect.
Local page optimization is the process of optimizing a business’ store-specific website to attract more business from relevant local searches. Local page optimization goes beyond Google rankings. Consumers search for businesses across many different platforms and mobile apps, including Apple Maps, Bing, Yelp, and Facebook, in addition to Google. A brand’s local pages should appear as links within Apple Maps listings, Bing listings, and so forth, when people search for relevant keywords across all platforms.
Use these strategies to ensure your webpages are showing up when people conduct local searches:
For more information about local page optimization, check out Brandify’s Local SEO Optimization Guide.