Certain digital marketing platforms are more relevant to international audiences than others. For multi-location brands with storefronts located outside the United States, it is important to get listed on the websites and apps that global consumers are using each day.
Websites like Yelp and Facebook are popular with U.S. audiences, but what about consumers in Europe or the Middle Eastern markets? If your business is trying to court international customers, then you need to determine which platforms those customers are on. U.S.-based hotel chains will often develop marketing strategies with international audiences in mind, but larger restaurant groups and other businesses in tourism-related industries may want to connect with customers from abroad, as well.
Many of the same business listing websites that are popular in the U.S. are also popular abroad. Those includes: