Businesses may close temporarily from time to time. Some businesses are only open seasonally, and they may be closed for months at a time each year. Whether because of a pandemic, like COVID-19, inclement weather, or any other reason, it is important to update your online listings to ensure customers aren’t showing up when your business is closed.
To mark a location as temporarily closed on Google, follow these steps:
Google recommends only using its temporary closure feature if your business will be closed for at least seven days in a row or if it will be closed for an unknown length of time. Marking a business as temporarily closed will not affect local search ranking.
Although Google is the first place that many consumers search for local business information, it is not the only place. Consumers today search for business information on a variety of directories, websites, and mobile apps. In addition to marking your business as closed on Google, you should make sure to update your listings on the following platforms:
Brandify’s Guide to Communicating Small Business Changes Due to COVID-19 includes details about how to mark your business as temporarily closed or change your hours of operation on all of the most popular websites and apps.