Claiming your listing on Google is one of the first steps to take when building a local marketing strategy. Using the free Google My Business (GMB) tool, business owners can claim their listings and manage how their information appears on Maps, Search, and other Google properties.
For single-location businesses and small chains, the process of claiming a listing on Google is fairly simple. Follow these steps:
Step 1: Create a Google My Business Listing
Head to Google My Business and locate the “Sign In” button in the top-right corner. If you don’t already have a Google account with your business email domain, then now is the time to create one.
Step 2: Enter Your Business Address
Type in the address of your business and, if prompted, position a marker on the location of your business on a map. You’ll be asked to choose whether you want your business location to appear on Google Maps. If the answer is yes, then enter your business address again, making sure to include the suite number, floor, or building number, if applicable.
If you run a business that doesn’t have a physical location, but does serve customers within a specific area, you can list the service area instead.
Step 3: Choose a Business Category
Scroll through Google’s extensive list of business categories until you find the category that fits your business, and then select that category.
Step 4: Enter Contact Information
Enter a phone number or website address for your business, and then click “Finish.”
(If your business has multiple locations, then make sure to enter the individual phone number and store webpage for each location.)
Step 5: Verify Your Business
Google requires that businesses verify their listings before they appear in Search or Maps. This process is necessary to ensure that the information is accurate and that only the business owner or manager has access to it.
Many business owners choose to complete the verification process by mail. Google will send a postcard with a verification code to the business address, usually within 14 days of the business owner requesting verification. Certain types of businesses, such as service area businesses, may be verified by telephone or email.
For businesses with hundreds or thousands of locations, Google has created a slightly different process to claim listings. Multi-location businesses with 10 or more locations can use Google’s bulk uploading and verification tools. Google also permits companies like Brandify to create and manage listings on behalf of their multi-location clients using the Google My Business API.