Adding products to your business profile on Google drives customer interactions and helps showcase the items you sell. Online visitors who click on your listing in Google search will see a “Products” tab with information about all the products you offer.
Functionally, Google’s new products feature works similarly to a menu. If you are a merchant, Google encourages you to include information about the products you sell -- including descriptions, prices, and photos, when applicable -- on your Google listing. Your items will appear together in a Product catalog web searchers will see when they click on your listing.
The Product editor tool is designed specifically for small and mid-size businesses. Nearly all categories of business can use the Product editor to show off the items they sell to potential customers online. The Product editor tool is not available to larger multi-location businesses, however. Those businesses, including national chains, can provide data about the products they sell through Google’s Local Inventory Ads.
To add a product menu to your listing, follow these steps:
Step 1: Sign-in to your Google My Business dashboard.
Step 2: Click the “Products (Beta)” tab, and then click “Add Products.”
Step 3: Enter a name for each product category.
Step 4: Add products to each product category.
Step 5: Give each of your products a title, and upload a photo of each item. You also have the option to add prices and brief descriptions of your products.
Step 6: Save each product category as you continue uploading all of your products.
If you would like to highlight specific products, Google gives you the option to display items independently from your product catalog using the “From Product Posts” carousel. You can add up to 10 product posts to your carousel at a time.
Be aware that if you already have a services list or menu provided by a third-party, adding items to your Product catalog will cause the services list or menu to be deleted. You will have to recreate your services list or menu through the Services or Menu editor in Google My Business.
Keep in mind that all products submitted through the Product editor must adhere to Google’s Posts content policy. You can view that policy here.