Google isn't the only local channel, but it's the one that gets the lion's share of consumer attention. There are so many Google-specific tips, tricks, and features to keep track of that we thought they deserved their own category.
Being listed on Google Maps is an essential part of a local marketing strategy. But what happens when the location that pop ups when people search for your business in Google Maps isn’t where your business is actually located?
The business name you use in local listings should be the same as the name your business uses in the real world.
Creating local listings is one of the first steps most businesses will take when launching a digital marketing strategy. In order to make sure their listings are appearing on important platforms like Google, Facebook, Yelp, Bing, and Foursquare, businesses need to follow each platform’s style guidelines.
Earlier this year, Google rolled out a new feature to let businesses create short names and short URLs for their business profiles. Just like the name implies, “short names” are unique, shortened names that are used to represent the business name, brand, location, or other description.
Google has recently introduced a new way for service-based businesses to create menus that list the services they offer. Google’s new Services feature is available to selected businesses through Google My Business.
Adding Attributes to your Google Business Profile helps the search engine give web searchers the information they’re looking for. It will also help optimize your local listings with the keywords and search terms that are most relevant to your business and the products or services you sell.
Although Google does not have its own appointment booking system, the company does allow businesses in certain verticals to receive bookings through Google. There are two ways to enable appointment booking as part of your Google listing: via an appointment URL, or directly in the listing itself using the Reserve with Google partnership program.