Developing a local search strategy is not only important during the Super Bowl, it is also a crucial element to consider when developing a holistic marketing strategy, especially for mobile audiences. Local SEO and Social Engagement are two of the 6 Pillars of Brandify’s Brand Score. The Brand Score is Brandify’s real-time algorithms continuously evaluates multi-location’s online footprint to improve organic search ranking, business listings, competitiveness and social media engagement.