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Understanding the Millennial Mindset in 2017

As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millenn...

Foursquare Social Media Location Intelligence

How Location Data is Driving the Snapchat + Foursquare Deal

In an effort to give marketers more data-driven ads, Snapchat has entered into a deal with Foursquare to give more precision to its location-based geo...

Social Media Uber Machine Learning

Snapchat, Uber, and the Implications of Machine Learning

Machine learning is becoming more and more pervasive in digital technology, and its effect on the local search industry is already apparent. Snapchat’...

Social Media

How Snapchat is Capitalizing on the Local User Experience

Location has always been a part of social media, but Snapchat is making local places a central feature of its platform in ways that other social sites...

Business Listings Social Media Online-to-Offline Attribution

Navigating Through the Path to Purchase: Social Engagement and Reviews

As we’ve discussed in the two previous installments of our “Navigating Through The Path to Purchase” series, the path has become fragmented. Today’s d...

Facebook Brandify Social Media

Last Minute Guide to Dominate the Local-Social Field this Super Bowl

Enterprise brands: Get your head in the game! By now it is obviously too late to host a commercial for the Super Bowl, so how can your enterprise leve...

Data Quality Local Marketing Brandify Analytics Multi-location Business Social Media

Part 1: Data Quality & Digital Marketing–The Good (Data) & The Bad (Data)

Data has been a hot topic of conversation in the business and tech industries for several years now. Data is no longer just a term used by your IT tea...

Facebook Brandify Social Media

(Part Four) Technology & Human Insight: Let's Take A Look

For the past few weeks we have taken a look at how businesses can best interact with their customer base through social engagement, and how the techno...

Brandify Social Media Online Reviews Reviews Local Pages

(Part Three) Technology & Human Insight: Monitoring Online Reviews

Last week we discussed the impact and influence of social media in business and marketing, and how technologies like Brandify help businesses engage w...

Local Marketing Foursquare Facebook Brandify Social Media

(Part Two) Technology & Human Insight: Social Media

Marketing is not the same as it once was. The world of digital and mobile is taking marketing efforts to new and exciting places, and at Where 2 Get I...

Brandify Social Media

(Part One) Technology & Human Insight: Social Engagement

For the next several weeks Where 2 Get It will be taking an in depth look at the role of social engagement in business and how the combination of both...

Data Quality Local Marketing Foursquare Facebook Google Analytics News & Events Social Media Local SEO Local Pages

How Far Can We Take Social and Local Search?

It is being reported that Apple quietly purchased Spotsetter this week. Spotsetter, a “social search engine” app co-founded by Google Maps engineer St...

Local Marketing Foursquare Facebook Google Social Media Local SEO Mobile

Why Instagram's Move to Facebook Places for Geo-tagging Matters for Your Business

 

Brandify Social Media

(Part Three) Where 2 Get It Presents Brandify 360—Brand Score & Social Engagement

In case you missed it, Where 2 Get It recently announced the acquisition of Brandify—an industry leading platform that evaluates and provides specific...

Local Marketing Foursquare Social Media Mobile

Buzzword or Not, 'SoLoMo' Still Isn’t Going Anywhere

Roughly one year ago, Mashable Business Reporter Seth Fiegerman published a piece titled “Why 'SoLoMo' Isn't Going Anywhere” in which he explained in ...

Local Marketing Social Media Local Pages

Social Media, Meet Online Listings

Luckily, we're only dealing with simple math: 1 + 1 = 2. Social media has been a game changer over the past six or seven years, not just digitally, bu...

Local Marketing Foursquare Social Media Local SEO Mobile

Catching Up On Foursquare: Monetization & The Powered by Strategy

We write about Foursquare a lot on this blog. Not just because we have a working partnership with Foursquare which allows us to ensure for our clients...

Social Media

Does Social Media Even Have Standards?

Finding the right tone for one’s business has been the subject of countless blog posts and articles over the years, and for good reason. When business...

Local Marketing Facebook Social Media Mobile

The Future of Social Media & Content Marketing

Clearly there has been a TON of media buzz lately surrounding the fact that Facebook Organic Reach — a metric that represents the number of current Fa...

Local Marketing Facebook Google Social Media Local SEO Mobile Apple

Google, Apple, Facebook & Mobile Ecosystems

This week, we are excited to feature a guest blog post from Patrick Cuttica, a Social Media Marketing Specialist at SocialKaty, Inc. Patrick weighs in...

Local Marketing Facebook Social Media Mobile

Blink & You Might Miss It; Social Media Moves Fast!

Social media moves fast, really fast. In many ways, it’s the lightening fast real-time nature of social media that makes it such a compelling channel....

Local Marketing Facebook News & Events Social Media Mobile

The IFA Survival Guide: 3 Tips to Ensure a Successful Convention

Earlier this week, Where 2 Get It National Account Manager Lily Wolfrum attended the International Franchise Association’s Annual Convention in New Or...

Social Media

Post-Social Media Marketing?

Retailers with Instagram accounts; taco trucks posting their location to Twitter; a community bookstore with events posted to their Facebook account. ...

Local Marketing Analytics Social Media Local SEO Mobile

What the Klout Acquisition Means for the Future of Content Marketing

It’s safe to say that much of the tech world was surprised yesterday by the announcement that social influence scoring company Klout would be acquired...

Social Media

Double-Edged Dilemma: More Baby Boomers, Fewer Teens on Facebook

Facebook’s aging user base is a threat to the social network’s long-term existence. The established narrative is that the social network will collapse...

Local Marketing Google Social Media Local SEO Local Advertising

Patch Sold, EveryBlock Revived: The Future of Hyperlocal Remains a Mystery

In the past two weeks we’ve seen two very interesting developments in the realm of hyperlocal news and media. First, on Wednesday January 15th, media ...

Local Marketing Foursquare Google Social Media Mobile

The Google Schemer Shutdown & What It Potentially Means for Foursquare

On January 10th, Google announced - via Google+, of course - that it would be shutting down its location-based activity sharing service, Schemer. It’s...

Local Marketing Analytics Social Media

Growth Hacker or Seasoned Online Marketing Professional? Join the Debate!

There’s a debate going on in the digital marketing community. It feels like it’s been brewing for a while and, upon entering the new year, it may have...

Social Media Infographics Uncategorized Learn Blog Social Media for Small Business Digital Age Digital Economy New Economy Social Media Jobs

How the New Wave of Social Media Marketing Created Jobs [Infographic]

The social media phenomenon introduced itself in the U.S. in 2002, allowing Internet users to blog, share photos, and engage with one another like nev...