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Local Marketing Social Media Local SEO

Understanding the Millennial Mindset in 2017

As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millenn...

Foursquare Social Media Location Intelligence

How Location Data is Driving the Snapchat + Foursquare Deal

In an effort to give marketers more data-driven ads, Snapchat has entered into a deal with Foursquare to give more precision to its location-based geo...

Social Media Uber Machine Learning

Snapchat, Uber, and the Implications of Machine Learning

Machine learning is becoming more and more pervasive in digital technology, and its effect on the local search industry is already apparent. Snapchat’...

Social Media

How Snapchat is Capitalizing on the Local User Experience

Location has always been a part of social media, but Snapchat is making local places a central feature of its platform in ways that other social sites...

Business Listings Social Media Online-to-Offline Attribution

Navigating Through the Path to Purchase: Social Engagement and Reviews

As we’ve discussed in the two previous installments of our “Navigating Through The Path to Purchase” series, the path has become fragmented. Today’s d...

Facebook Brandify Social Media

Last Minute Guide to Dominate the Local-Social Field this Super Bowl

Enterprise brands: Get your head in the game! By now it is obviously too late to host a commercial for the Super Bowl, so how can your enterprise leve...

Data Quality Local Marketing Brandify Analytics Multi-location Business Social Media

Part 1: Data Quality & Digital Marketing–The Good (Data) & The Bad (Data)

Data has been a hot topic of conversation in the business and tech industries for several years now. Data is no longer just a term used by your IT tea...

Facebook Brandify Social Media

(Part Four) Technology & Human Insight: Let's Take A Look

For the past few weeks we have taken a look at how businesses can best interact with their customer base through social engagement, and how the techno...

Brandify Social Media Online Reviews Reviews Local Pages

(Part Three) Technology & Human Insight: Monitoring Online Reviews

Last week we discussed the impact and influence of social media in business and marketing, and how technologies like Brandify help businesses engage w...

Local Marketing Foursquare Facebook Brandify Social Media

(Part Two) Technology & Human Insight: Social Media

Marketing is not the same as it once was. The world of digital and mobile is taking marketing efforts to new and exciting places, and at Where 2 Get I...