Brandify Blog

The Latest Local Search News, Trends, and Insights

5 min read

Navigating Through the Path to Purchase: Local Listings & Local Advertising

By Amber Kazalbash on Feb 19, 2015 12:14:00 PM

When customers search for your brands, they can easily end up somewhere you don’t intend for them to. In this installment of “Navigating Through the Path to Purchase,” we’ll help you understand..

Tags: Data Quality, Brandify, Listing management, Online-to-Offline Attribution

10 min read

Navigating Through the Path to Purchase : Data Quality & Local SEO

By Amber Kazalbash on Feb 13, 2015 9:38:00 AM

Consumers expect to find all of the answers they’re looking for online, including information on your brand’s nearest store locations. When consumers are searching for your brand, chances are they..

Tags: Brandify, Analytics, Geotargeting, Claiming Locations, Online-to-Offline Attribution

3 min read

How the Explosion of Local Mobile Ecosystems Are Disrupting Grocery Shopping

By Brandify Team on Feb 6, 2014 6:05:36 AM

With so much talk lately about Apple’s iBeacon, the rise of indoor mapping, & the emergence of a new consumer path-to-purchase which merges the on- and offline retail experience, it would be easy to..

Tags: Local Marketing, Google, Uber, Mobile, Online-to-Offline Attribution
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